The Upside Down

The Upside Down is an immersive, interactive museum in Amsterdam that invites visitors to step inside a world of optical illusions, surreal installations, and gravity-defying rooms designed to be explored and photographed. Each space within the museum is conceived as a self-contained environment, playing with perspective and perception in ways that make the ordinary feel entirely strange. The venue has established itself as one of Amsterdam's most distinctive experiential attractions, drawing visitors who want to engage with art and illusion in a hands-on setting.

Currently, The Upside Down is offering a combined experience with the Moco Museum, pairing its signature immersive environments with Moco's collection of modern and contemporary art, which includes works by Banksy and Salvador Dalí. This partnership brings together two of Amsterdam's most talked-about cultural venues under a single ticket, giving visitors access to a broad range of artistic experiences across both sites.